Christmas Cookies in Series: Recipe Booklets and the Annual Reinvention of a Tradition

By Reinhild Kreis

One of the early indicators that Christmas is just around the corner in Germany is the publication of Christmas cookies recipe booklets. Once it gets cold outside, readers are invited to heat up their ovens and ring in the holiday season by baking sweets. Many families have established traditions around annual Christmas baking – starting baking on a certain day, insisting on particular kinds of cookies, and even on the strict adherence to tried and tested recipes. The annual publication of special recipe booklets has become a tradition itself.

Many of these recipe booklets, whether distributed as advertising brochures of a particular brand or as removable special issues of a magazine, are designed as collectibles. Some are numbered and thereby marked as a part of a larger series, such as the Rezept-Sammlung of Dr. Oetker, a German brand for baking ingredients. The first issue of that series, which includes Christmas specials as well as brochures with recipes for other occasions, came out in the late 1980s. Other recipe booklets are promoted as annual special issues that readers can expect to be enclosed with the annual Christmas edition of a particular magazine. For example Brigitte, one of the leading women’s magazines in Germany offers just such a booklet every December.

The recipe booklets combine tradition and innovation. They are based on the long-standing practice of Christmas baking with its traditional specialties such as Vanillekipferl, Lebkuchen, or Zimtsterne, and familiar ingredients such as cloves, cinnamon, and gingerbread seasoning. Many booklets seek to continue and inscribe themselves into these traditions, not least by using headlines that looked as if they were written by hand or that quoted famous Christmas stories and poems. At the same time, in order to attract a large readership and be collectible item, each booklet of recipes have to be innovative and different from the previous years.

The booklets are intended to provide readers with much more than just recipes. They are designed to advertise lifestyles and products. Whether complimentary or attached to a commercial magazine, recipe booklets for Christmas cookies are aimed at selling. The free booklets from Dr. Oetker advertise the company’s products such as baking powder, chopped hazelnuts, and vanilla sugar by naming the brand product and by displaying images of the respective sachets on the same page as the recipe. Additionally, the booklets serve as advertising material for the company’s Back-Club (Baking Club). For a fee of then 18 DM, members of the club (est. 1989) received free samples of new Dr. Oetker products and the magazine Gugelhupf which was filled with recipes and other helpful information on cooking and baking.

The special issues attached to Brigitte, on the other hand, are designed to sell the magazine itself. Removable booklets are a relatively new phenomenon in the history of Brigitte. Still in the 1970s, it was rare for the magazine to include any recipes for Christmas cookies, not to mention an entire booklet. At that point, recipes for Christmas cookies were perhaps too common and well-known to be used as a purchasing incentive. Such recipes became a regular feature and a removable collectible only in the 1990s. The first booklets had traditional titles such as “Baking from A-Z” and pictures of familiar cookies such as the Vanillekipferl on the cover (1994).

While initial issues stuck with established recipes and offered few surprises, the Brigitte booklets soon started to present a peculiar mixture of old and new types of cookies, often variations of old and well-known recipes. The issue from 2003, for example, juxtaposed each “classic”, for example Vanillekipferl or Bethmännchen, with a new variation such as “Orangen-Anis-Brezeln” (pretzel-shaped cookies with orange and anise) or “Gefüllte Marzipanmonde” (filled marzipan crescents). International recipes also made their way into the booklets. Furthermore, the booklets of both Dr. Oetker and Brigitte increasingly began to include recipes that required little time and experience, accompanied with additional how-to information for those new to baking.

These different sales strategies explain why advertising brochures in the form of recipe booklets such as Dr. Oetker’s have a longer history than special issues attached to magazines. Brands like Dr. Oetker want to sell their baking products each year anew, regardless of current baking trends, and therefore used brochures as a marketing strategy early on (the company started selling baking powder in 1893). For a magazine like Brigitte, however, special issues on baking only made sense after women were no longer expected to be (only) housewives. The “modern woman” often took on multiple roles and might only bake infrequently. Some did not possess a large collection of traditional recipes and others looked for new inspirations. This explains why it was only in the 1990s that the removable booklets have become an annual feature.

In many ways, the serialized recipe booklets are a substitute for family recipes once passing from generation to generation. It is no longer the mother or grandmother whose experience guarantees success but rather the long-established brand and its test kitchens. The Brigitte booklets, which do not promote ingredients of particular brands, prominently introduce their test kitchen personnel and emphasize that the recipes are well-tried and tested before inclusion in the booklet.[1] Every year, just when it starts to get cold outside, they tap into the longing for tradition and remind their readers that it is finally time to roll up their sleeves and to get ready for the Christmas season.

[1] The same holds true for the internet presences of both Dr. Oetker and Brigitte which usually mention the test kitchens. See here for Dr Oetker and here for Birgitte, (last accessed on Dec 18, 2018).

All booklets and magazines featured in the photos here are in the collection of Reinhild and her mother. Photos are author’s own.

 

History Carnival 117 — A Twelfth Night Edition

Twelfth Night, when the world turns topsy-turvy until midnight and the wassail is drunk to ensure a good apple harvest… A fitting day for the first History Carnival of 2013! This month, The Recipes Project has the privilege of rounding up the past month’s history blogging.

As you might expect in a Twelfth Night edition, there are several Christmas-themed posts to be found. In the winter, a blogger’s interests might turn to thoughts of dark poetry. Over at The View East, Kelly Hignett offers us “A Communist Christmas Carol”, in which Romanian children (c. 1980) request that Father Christmas bring some simple food items (and toilet paper). Lindsey Fitzharris (The Chirurugeon’s Apprentice) takes “‘Twas the Night Before Christmas” as her inspiration for a reminder of our mortality, “The Dead Man’s Poem“, wishing us to “thank God you are safe and secure in your life”.

Other bloggers considered another potentially heavy side of Christmas: food! Many of you may have already been back to the gym and turned to salad-eating, but Twelfth Night is a time of cake and pie, so let us remember once more the feasts of yore. Tiffany Stoziciki gives us a taste of American Christmas dinners at the History Reporter (“Christmas Dinners, 1860-1960“), starting with the pared down offerings of the Civil War tables to the best meal of the year on Cold War tables (with some very American bubbly)…  At The Board of Longitude Project, Alexi Baker looks at what Board of Longitude members, whether on shore or at sea, got up to during the Christmas season in “Longitude and a Christmas lark“– and yes, this is a reference to roasted lark! For the lighter side of Christmas, see Caroline Rance’s hilarious “‘Set the Spirit Alight’: Victorian festive science” (The Quack Doctor): from fiery masks to breathing flames, it sounds like Victorian Christmases were rather fun–if dangerous.

In the spirit of Auld Lang Syne, you might check out the future of technology and entertainment at “Fun Places on the Internet (in 1995)” by Matt Novak (Paleofuture). The post is interesting in two ways: bringing back memories of one’s early online forays (ahhh–recalling the sound of a connecting modem still brings a thrill to my heart!) and considering the classification of “fun”…

What are the dark days of winter without a bit of inversion and oddity? Romeo Vitelli at Providentia examines the fascinating case of Mary Todd Lincoln’s mental breakdown in a four-part series, “Mary Todd Lincoln on Trial“. In a post on “Saintly Rivals – a brief comparison of the cults of Thomas Beckett and Edward the Confessor“, Steffan (My Albion) considers the seemingly contradictory ideas of what made a good medieval saint (peaceful virtue or violent martyrdom). Natalie Bennett at Philobiblon reviews Eleanor Hubbard’s City Women: Money, Sex and the Social Order in early Modern London, recounting several tantalizing stories of disorderly early modern women.

The ultimate inversion and oddity, perhaps, is that of tales of cannibalism. Ben Breen has written two intriguing (and beautifully illustrated) posts on medicinal cannibalism and other repulsive remedies in early modern Europe:  “Early Modern Drugs and Medicinal Cannibalism” at Res Obscura and “‘Ravens-scull & a Handfull of Fennel’: Early Modern Drugs” at The Appendix. (These last two posts, if read after Twelfth Night, may also aid in any weight-loss plans!)

December has also been a good month for pondering methodological questions. At The History Tavern and Prospero, the bloggers consider the usefulness concepts such as terrorism (“Boston Tea Party… Was It An Act of Terrorism?“) and genocide (“The Irish Famine: Opening Old Wounds“) in studying specific historical questions.

Trevor Owens and T. Mills Kelly, in turn, are concerned by the research and teaching challenges posed by rapid technological change. Owens–and the lively comments section–suggest ways that archivists might make their collections more searchable in a Google-dominated environment: “Implications for Digital Collections Given Historian’s Research Practices“. Kelly has a multi-part series in which he rethinks the entire history curriculum, specifically the imperative of integrating technology into teaching research skills: “The History Curriculum in 2023“.

The complicated relationships among history, narrative, author and audience were discused by Lucinda Matthew-Jones, Christopher Dummit and Christopher Jones. Matthew-Jones’ post “Doctor Who-ing the Victorians” (Journal of Victorian Culture Online) is a thoughtful response to a recent U.K. report on teaching history in British Schools. The use of history in Doctor Who, she argues, assumes a more sophisticated level of historical knowledge than the government report does! Dummit at Everyday History wonders if a historical novelist can be classed as a great historian  “Guy Gavriel Kay: Great Historian?” In “Narrative History and the Collapsing of Historical Distance“, Jones of The Junto discusses the problems and possibilities of blurring subject and author when writing narrative history. Rethinking our methodological practices and assumptions?  Contemplating non-linear Doctor Who history? Considering how best to tell stories? Fine questions to consider on Twelfth Night.

The world, obviously, didn’t end on December 21. For those who were disappointed, Sir Isaac Newton also had a few thoughts on the apocalypse, which he anticipated happening in 2034 or, perhaps, 2060: “Sir Isaac Newton’s Daniel and the Apocalypse (1733)” (The Public Domain Review).

In any case, it seems likely that we’ll all be here next month, so please come by next month’s History Carnival, which will be hosted by our own Sally Osborn at her blog Travels and travails in 18th-Century England. Happy Wassailing to you, tonight!

English Gingerbread Old and New

By Stephen Schmidt

Food writers who rummage in other people’s recipe boxes, as I am wont to do, know that many modern American families happily carry on making certain favorite dishes decades after these dishes have dropped out of fashion, indeed from memory. It appears that the same was true of a privileged eighteenth-century English family whose recipe book now resides at the New York Academy of Medicine (hereafter NYAM), under the unprepossessing label “Recipe book England 18th century. In two unidentified hands.” The manuscript’s culinary section (it also has a medical section) was copied in two contiguous chunks by two different scribes, the second of whom picked up numbering the recipes where the first left off and then added an index to all 170 recipes in both sections.

The recipes in both chunks are mostly of the early eighteenth century—they are similar to those of E. Smith’s The Compleat Housewife, 1727—but a number of recipes in the first chunk, particularly for items once part of the repertory of “banquetting stuffe,” are much older.  My guess is that this clutch of recipes was, previous to this copying, a separate manuscript that had itself been successively copied and updated over a span of several generations, during the course of which most of the original recipes had been replaced by more modern ones but a few old family favorites dating back to the mid-seventeenth century had been retained. Among these older recipes, the most surprising is the bread crumb gingerbread. A boiled paste of bread crumbs, honey or sugar, ale or wine, and an enormous quantity of spice (one full cup in this recipe, and much more in many others) that was made up as “printed” cakes and then dried, this gingerbread appears in no other post-1700 English manuscript or print cookbook that I have seen.

And yet the recipe in the NYAM manuscript seems not to have been idly or inadvertently copied, for its language, orthography, and certain compositional details (particularly the brandy) have been updated to the Georgian era:

25 To Make Ginger bread

Take a pound & quarter of bread, a pound of sugar, one ounce of red Sanders, one ounce of Cinamon three quarters of an ounce of ginger half an ounce of mace & cloves, half an ounce of nutmegs, then put your Sugar & spices into a Skillet with half a pint of Brandy & half a pint of ale, sett it over a gentle fire till your Sugar be melted, Let it have a boyl then put in half of your bread Stirre it well in the  Skellet & Let it boyle also, have the other half of your bread in a Stone panchon, then pour your Stuffe to it & work it to a past make it up in prints or as you please.

Eighteenth-century recipe book, England. Credit: New York Academy of Medicine.

From the fourteenth century into the mid-seventeenth century, bread crumb gingerbread was England’s standard gingerbread (for the record, there was also a more rarefied type) and, by all evidence, a great favorite among those who could afford it—a fortifier for Sir Thopas in The Canterbury Tales, one of the dainties of nobility listed in The Description of England, 1587 (Harrison, 129), and according to Sir Hugh Platt, in Delightes for Ladies, 1609, a confection “used at the Court, and in all gentlemens houses at festival times.” Then, around the time of the Restoration, this ancient confection apparently dropped out of fashion. In The Accomplisht Cook, 1663, his awe-inspiring 500-page compendium of upper-class Restoration cookery, Robert May does not find space for a single recipe.

The reason for its waning is not difficult to deduce. Bread crumb gingerbread was part of a large group of English sweetened, spiced confections that were originally used more as medicines than as foods. Indeed, the earliest gingerbread recipes appear in medical, not culinary, manuscripts (Hieatt, 31), and culinary historian Karen Hess proposes that gingerbread derives from an ancient electuary commonly known as gingibrati, whence came the name (Hess, 342-3). In England, these early nutriceuticals, as we might call them today, gradually became slotted as foods first through their adoption for the void, a little ceremony of stomach-settling sweets and wines staged after meals in great medieval households, and then, beginning in the early sixteenth century, through their use at banquets, meals of sweets enjoyed by the English privileged both after feasts and as stand-alone entertainments.

Through the early seventeenth century banquets, like the void, continued to carry a therapeutic subtext (or pretext) and comprised mostly foods that were extremely sweet or both sweet and spicy: fruit preserves, marmalades, and stiff jellies; candied caraway, anise, and coriander seeds; various spice-flecked dry biscuits from Italy; marzipan; and sweetened, spiced wafers and the syrupy spiced wine called hippocras. In this company, bread crumb gingerbread, with its pungent (if not caustic) spicing, was a comfortable fit. But as the seventeenth century progressed, the banquet increasingly incorporated custards, creams, fresh cheeses, fruit tarts, and buttery little cakes, and these foods, in tandem with the enduringly popular fruit confections, came to define the English taste in sweets, whether for banquets or for two new dawning sweets occasions, desserts and evening parties. The aggressive spice deliverers fell by the wayside, including, inevitably, England’s ancestral bread crumb gingerbread.

As the old gingerbread waned, a new one took its place and assumed its name, first in recipe manuscripts of the last quarter of the seventeenth century, and then in printed cookbooks of the early eighteenth century. This new arrival was the spiced honey cake, which had been made throughout Europe for centuries. It is sometimes suggested that the spiced honey cake came to England with Royalists returning from exile in France after the Restoration, which seems plausible given the high popularity of French pain d’épice at that time—though less convincing when one considers that a common English name for this cake, before it became firmly known as gingerbread, was “pepper cake,” which suggests a Northern European provenance. Whatever the case, Anglo-America almost immediately replaced the expensive honey in this cake with cheap molasses (or treacle, as the English said by the late 1600s), and this new gingerbread, in myriad forms, became the most widely made cake in Anglo-America over the next two centuries and still remains a favorite today, especially at Christmas.

By the time the NYAM manuscript was copied, perhaps sometime between 1710 and 1730, molasses gingerbread was already ragingly popular in both England and America, and evidently the family who kept this manuscript ate it too, for the second clutch of culinary recipes includes a recipe for it, under the exact same title as the first. Remembering the old adage that the holidays preserve what the everyday loses, I will hazard a guess that the old gingerbread was made at Christmas, the new for everyday family use.

150 To Make Ginger Bread

Take a Pound of Treacle, two ounces of Carrawayseeds, an ounce of Ginger, half a Pound of Sugar half a Pound of Butter melted, & a Pound of Flower. if you please you may put some Lemon pill cut small, mix altogether & make it into little Cakes so bake it. may put in a little Brandy for a Pepper Cake

Eighteenth-century recipe book, England. Credit: New York Academy of Medicine.

An interesting question is why the seventeenth-century English considered the European spiced honey cake sufficiently analogous to their ancestral bread crumb gingerbread to merit its name. It may have been simply the compositional similarity, the primary constituents of both cakes being honey (at least traditionally) and spices. Or it may have been that both cakes were associated with Christmas and other “festival times.” Or it may have been that both cakes were often printed with human figures and other designs using wooden or ceramic molds. Or it may possibly have been that both gingerbreads had medicinal uses as stomach-settlers. In both England and America, itinerant sellers of the new baked gingerbread often stationed themselves at wharves and docks and hawked their cakes as a preventive to sea-sickness. (Ship-wrecked off Long Island in 1727, Benjamin Franklin bought gingerbread “of an old woman to eat on the water,” he tells us in The Autobiography.) One thinks at first that the ginger and other spices were the “active ingredients” in this remedy, and certainly this is what nineteenth-century American cookbook authors believed when they recommended gingerbread for such use. But early on the remedy may also have been activated by the treacle. Based on the perhaps slender evidence of a single recipe in E. Smith, Karen Hess proposes that the first English bakers of the new gingerbread may have understood treacle to mean London treacle (Hess, 201), the English version of the ancient sovereign remedy theriac, a common form of which English apothecaries apparently formulated with molasses rather than expensive honey. I have long wondered what, if anything, this has to do with the English adoption of the word “treacle” for molasses (OED). Perhaps a medical historian can tell us.

Works Cited

Harrison, William. The Description of England. New York: Dover Publications, Inc., 1994

Hess, Karen. Martha Washington’s Booke of Cookery. New York: Columbia University Press, 1981.

Hieatt, Constance and Sharon Butler. Curye on Inglysch. New York: Oxford University Press, 1985.

“Treacle, I. 1. c.” The Compact Oxford English Dictionary. 2nd ed. 1991.

Stephen Schmidt is the principal researcher and writer for The Manuscript Cookbooks Survey, an online catalogue of pre-1865 English-language manuscript cookbooks held in the U. S. repositories, which will launch in early 2013. He is the author of Master Recipes, a 940-page general-purpose cookbook, was an editor of and a principal contributor to the 1997 and 2006 editions of Joy of Cooking, has contributed to The Oxford Companion to American Food and Drink and Dictionnaire Universel du Pain, and has written for Cook’s Illustrated magazine and many other publications. A resident of New York City, he works as a personal chef and a cooking teacher and hopes soon to complete Lemon Pudding, Watermelon Cake, and Miracle Pie, a history of American home dessert.

Mistletoe: Not just for kissing?

By Jennifer Munroe

As the holiday season draws near, mistletoe might come to mind, since the tradition of kissing under this otherwise culturally-absent plant prevails today. Native to North America, mistletoe grows in the west as well as in areas of the east. The first time I saw mistletoe growing high in the tree canopy as I was driving down the highway here in North Carolina, it seemed somehow out of place, with its wispy tendrils, quite unlike the version I’d seen in stores over the years. In England, mistletoe, or viscum album, grows as a shrub, with its small, yellow flowers and white, sticky berries. It seems that today, the extracts of European mistletoe has been used for seizures, headaches, and even to treat cancer. And to think: I thought it was just for kissing.

Imagine my surprise, then, when I came across the following references to mistletoe from correspondence between Katherine Jones, Lady Ranelagh, and her brother, Robert Boyle. Both letters express Jones’s concern for her sister-in-law, Margaret Boyle, as she suffers from frequent bouts of “scurbitical humour,” or fits related to scurvy.

In the first letter, Jones refers to a quantity of mistletoe that she has found in the recently-deceased Lady Clarendon’s “case”:

“Nature being soe farr weakened as to be unable to worke together wth ye remedys ye Dr had upon consulte agreed to give her. None of all which had so visible an operation as to wakening and rousing her as a large bottle of very quick spirit of Hartshorne that I procured for he held under her nose which ye Dr confesed was as proper as any thing that could be use to her (& which I give you notice of to invite you to put yourselfe into a good stock of it for my Dearest Sisters use which how you may doe, one that I know having lately stilled it in good quantity & selling it for 5s an ounce. Halfe a pinte would be enough for you at once which was about what we now had for this poore Lady … I intend this night if I can get Dr Cox to discourse with him about her, & then send you wt he directs his power he thinks rather better than ye Misselto I found in my Lady Claringdons case that ye Dr [saw her] foaming & puking at ye mouth differing things in these fits he she did ye later at least…” (BL Add 75354, ff. 101-104: Letter from Katherine to Robert 10 Aug, 1667?).

In the second letter, dated a week later, mistletoe is prescribed as a possible remedy for Margaret Boyle’s fits, but an alternative remedy, a “hartshorn spirit” of Jones’s making, figures as again as an arguably superior treatment:

“The misselto may be given about ye changes of ye moone if it could be got in quantities enough to be so employed but because its so great a raretie its seldome given but in a fit or upon discovery of ye approach of one. My Lady Warwicke is not yet come home when she does I shall god wiling make her send you some but my Lord Dretzwel can furnish you for he has one growing. Ye Hartshorne spirit I have spoken for as you [requested] but know not how to send a halfe pint bottle by ye post & therefore shal desire Mr Graham to send it as fast as he can” (BL Add 75354, ff. 107r-110v, dated  17 Aug 1667?).

While there is much that could be said about these letters, what’s curious to me is the way that mistletoe and hartshorn spirits function as competing treatments for scorbitical fits [related to scurvy] (and earlier in the first letter, ironically, the doctor insisted that Margaret Boyle not eat raw fruit when she began to feel unwell). Jones seems not quite to want to contradict the doctor’s prescription of mistletoe, but she certainly suggests her hartshorn might be more effective. In the first letter, that is, she makes it clear that even the doctor “confesed” that her hartshorn spirits, waved under the nose (which she can sell to interested parties for 5s an ounce, by the way…) vivified the ailing Lady Clarendon more effectively than other applications; and it seems the “foaming & puking at ye mouth” that Lady Clarendon experienced may well have stemmed from her use of the mistletoe in her case, as mistletoe ingestion induces vomiting. In both recipes, the references to mistletoe as a treatment are followed almost immediately by those for Jones’s own (and obviously preferred) hartshorn spirits, made from the shavings from a hart’s antlers, which produces ammonium carbonate. And while it seems that such a remedy would likely be an irritant to its user, Jones swears by it. Or at least she swears by her spirit of hartshorn. Maybe it is better, though, to leave the hartshorn on the hart and the mistletoe for kissing and just eat some fruit—or some fruitcake.