In the Fall of 2020, new reports revealed a marked increased in cosmetic procedures—surgery, injectables, and other dermatological treatments—over the course of the COVID pandemic. During the global crisis, some men and women of means have flocked to plastic surgeons, cosmetic dermatologists, and other experts for appearance-altering treatment. Observers attributed this uptick to patients’ “opportunity” to be out of the public eye for extended recovery periods, not to mention the distorting effects of long hours on social media and online meetings. Whatever the cause, the “Zoom Boom” meant a surging interest in artificial enhancements. According to the American Society of Plastic Surgeons, some 64 per cent of its practitioners experienced increased demand for online consultations since the beginning of the pandemic.
While this level of interest in cosmetic interventions may be unique to 2020-21, invasive procedures that required weeks of downtime are not. We need only to look to a handful of court trials taking place in fin de siècle London to hear dramatic accounts of cosmetic enhancements, their demands, and dangers. In the early twentieth century, London’s periodical press focused on a spate of cases against self-proclaimed “beauty doctors” who promised to renew the youth and looks of British women. The fact these stories only appear in the public record in the case of botched procedures suggests far more widespread—and concealed—instances of dramatic cosmetic enhancements that remain beyond the reach of historians.
One notable case unfolded in October 1904, when Britain’s periodical press covered the scandalous story of a “beauty doctor” taken to court over the alleged defrauding—and deep discomfort—of a client. Under headlines like “Wrinkles Came Back” and “’Beauty Doctor’s’ Promise,” articles detailed a Marylebone Police Court case in which a dissatisfied dressmaker described the effects of unsuccessful cosmetic treatments. Garnering laughter from the court, the dressmaker used vivid language to describe the beauty doctor’s dealings, conjuring unsavory images invoking various foodstuffs:
Madam, she said, put some stuff on her clients’ faces, which had a burning effect, and caused them to swell to a tremendous size. She then put on a sticky plaster, which was allowed to remain fifteen or sixteen hours, and when it was removed the face was like a half-roasted beefsteak. After that she administered a sticky jelly. That left the face like a pudding basin, and it was allowed to remain in that state four or five days, during which time the unhappy victim was unable to part her teeth, and had to be fed with milk in a feeding cup.
Despite these unappetizing descriptions, the dressmaker reported that the treatment’s effects were transformative. When “the mask was taken off….whatever your age, the face was that of a young woman of 18 years of age—full, clear, and fat; beautiful, in fact, without a wrinkle, a scar, or a blemish.” Although the client’s skin was “very, very red,” the effects reportedly delighted the “deluded” customers. Within days, however, “wrinkles gradually reappeared, and the face became like a collapsible concertina.” Like contemporary injectables and thread lifts, the results were temporary, despite the pain experienced to garner these results.
It is unclear what precisely went into these “rejuvenating” recipes. While not identified by name, the description of the “sticky jelly” suggests some form of “face skinning”—or chemical peels—which grew in popularity through the early twentieth century. As historian of cosmetics James Bennett has shown, early experimental peels could include “[t]inctures of iodine and lead, lime compresses and chemicals such as salicylic acid, resorcinol, phenol, croton oil and trichloroacetic acid.” By the twentieth century, processes of “écorchement” (or “flaying”) included caustics like salicylic acid, resorcinol, carbolic acid, and electricity to remove upper layers of the skin and reveal the “youthful” skin below. In most cases, reported American beauty entrepreneur Harriet Hubbard Ayer, a client took “board for a week or two or three with the professional skinner.” In doing so, “she pays for her board and torture in advance.” Then, as now, clients remained out of sight in the aftermath of their cosmetic procedures. Whether due to self-imposed or government-mandated isolation, this time represents processes of alleged transformation, albeit at a potential cost.
 “Price of Beauty,” Daily Mirror (24 October 1904): 5. See also “A ‘Beauty Doctor’s’ Victim,” The Lancet (22 October 1904): 165; “Beauty for £20,” Daily Mail (24 October 1904): 3; “A Concertina Face,” Daily Express (24 October 1904): 5; “A Face Cure,” The Times (24 October 1904): 11; and “Another ‘Beauty Doctor’s’ Victim,” The Lancet (29 October 1904): 1230.
 Harriet Hubbard Ayer, Harriet Hubbard Ayer’s Book of Health and Beauty (New York: King-Richardson 1902), 185, quoted in James Bennett, “Face Skinning,” Cosmetics and Skin, 25 January 2019, http://www.cosmeticsandskin.com/aba/face-skinning.php