In 1933, the United States Food and Drug Administration (FDA) organized an exhibit that came to be known as the Chamber of Horrors. The horrors on display were examples of packaging intended to deceive consumers. The FDA organized the exhibit to call attention to the pervasiveness of dishonest dealings in the food marketplace, a marketplace that the FDA was ostensibly in charge of regulating. Despite the passage of the Pure Food and Drug Act of 1906 after the publication of Upton Sinclair’s muckraking sensation The Jungle (and decades of organizing by grassroots campaigners), the FDA argued that the law offered inadequate regulatory power.
Five years later, after another watershed public health crisis captured public attention, regulators repealed the Pure Food and Drug Act of 1906 and replaced it with the Food, Drug and Cosmetic Act of 1938. As a part of this overhaul, lawmakers looked to recipes as a new way to regulate food purity.
In the process of evaluating why the Pure Food and Drug Act had failed, some believed that the 1906 law had been too negative by focusing on regulating adulteration rather than defining purity. The Consumers’ Guide newsletter of July 1938 explained: “it named certain practices as taboo, but did not list the affirmative requirements of honesty and safety in the merchandising of food and drug products.” One way the framers of the new law sought to balance the carrot with the stick was through a new form of legislative “recipes” called the food identity standard provision.
The provision states:
‘Whenever in the judgement of the Secretary such action will promote honesty and fair dealing in the interest of consumers he shall promulgate regulations fixing and establishing for any food under its common or usual name so far as practicable, a reasonable definition and standard of identity, a reasonable standard of quality and/or reasonable standards or fill of container.’
In short, this provision grants the FDA commissioner the power to create a grade of quality, standardize packaging fill, or establish a recipe (of sorts) for a commonly recognized food. With this new power, the FDA began writing standards detailing the permitted ingredients and production methods. In the first years, the FDA wrote standards for canned fruits and vegetables, jam, and a variety of egg and milk foods.
The earliest food standards followed a format similar to a recipe a home cook might have used at the time. A good example of this is the canned pea standard enacted in 1940:
Though the standard contains some technical language like the scientific names for the acceptable pea varieties, and the option to include ingredients like dextrose and artificial coloring that home cooks may not have had in their pantries, for the most part the ingredients and method of this standard would have likely made sense to a home cook in 1940; it aligned with common home-canning practices.
The recipe format is significant because it suggests a radical and somewhat romantic belief that national food regulations could be based on home cookery. The standardization process also suggests that one single standard could be established that would align with the expectations of consumers across backgrounds, regions, and socioeconomic categories. Despite the innovation of detailing exactly what made a food “pure”, the recipe format operated under the assumption that industrial food production and home food production were analogous. While this approach was possible for foods like canned peas, new processed foods that did not exist outside of industrial preparations (like pasteurized prepared cheese food product), particularly in the postwar period, would go on to test how standards were written, and whether a recipe format continued to be applicable. Since the implementation of the Food, Drug and Cosmetic Act, the FDA has created more than 300 standards of identity. While the recipe format has changed since 1938, the process demonstrates the centrality of recipes to state-level notions of purity, identity, and integrity.
 Agricultural Adjustment Administration, “Consumers’ Guide”, Volume V Number 6, July 1938
 34 Stat. 768 (1938) http://constitution.org/uslaw/sal/052_statutes_at_large.pdf