The Circus Origins of Pink Lemonade

By Betsy Golden Kellem

Few things whip up an appetite quite like the playground of cotton candy, popcorn, fried food and sweet drinks that accompanies a circus. Pink lemonade in particular has long been associated with the circus, which does not simply claim to enjoy the beverage, but to have invented it: and in a business that relies so heavily on oral tradition (in industry parlance, “cutting up jackpots”), there are two tales about how the drink was therein first created.

Black and white ad, reading 'Iced lemonade, cool and refreshing'. There is a picture of a glass, lemons, and tools for making lemonade.
Iced Lemonade, published, Currier and Ives, 1879. Image credit: Library of Congress.

 

The first comes from Henry E. Allott, whose New York Times obituary (1912) bills him as the “Inventor of Pink Lemonade,” and attributes his creation to a stroke of luck: one day, mixing a batch of plain yellow lemonade, Allott claimed to have knocked a pile of red cinnamon candy into the tub by mistake. “The resulting rose-tinted mixture sold so surprisingly well,” relates the Times, “that he continued to dispense his chance discovery.” 

George Conklin begged to differ. A career showman and lion tamer, Conklin included the creation myth of pink lemonade in his 1921 memoir The Ways of the Circus, crediting his brother Pete with an equally happy accident on the Mabie circus. Conklin stated that one day in 1857, with concession sales going swimmingly, Pete found that he was out of water and there were no nearby natural sources from which he could refill his beverage stock. Racing frantically through the show lot, Pete found the bareback rider Fannie Jamieson in the middle of laundry day, wringing out a pair of her pink tights. “Without giving any explanation or stopping to answer her questions,” Conklin explained, “Pete grabbed the tub of pink water and ran.” Sales of what Pete billed as strawberry lemonade went gangbusters, and “from then on no first-class circus was without pink lemonade.”

Glittering concession stand purveying all sorts of foods and treats at the Colorado State Fair in Pueblo, Colorado.
Modern concession stand at the Colorado State Fair in Pueblo, Colorado, ca. 2015. Image Credit: Library of Congress.

 

And, look… everyone likes lemonade. Lemonade is refreshing and tart and has the whiff of summer indulgence to it. Not everything that was sold as lemonade in the nineteenth century was what you and I and the Federal Trade Commission would regard as lemonade, though: it was common practice, inside the circus and beyond, to serve a form of lemonade that had more citrus in name than composition. 

Some vendors truly did make a point of ensuring the purity of their lemon beverages. Others simply took anything that would make a vaguely tart-sweet combo and floated a lemon slice on top: one 1867 vendor, selling to incoming immigrants to the United States, was said to have offered a dingy mix of molasses, vinegar and water with a few sad lemon rinds floating on top. The standard circus recipe, relayed by Conklin, long involved water, tartaric acid (a fruit-based acidulant compound that lends a sour flavor, and from which cream of tartar is derived), a pinch of red aniline dye (a coal tar derivative now largely used to tint wood stain), and slices of re-usable “floater” lemons for appearance’s sake. (And before you gasp in horror, a modern combination of high fructose corn syrup, petroleum-based red #40 and “natural flavors” may not be too far off.) 

That said, as long as the drinks were cold and the show was good, no one much needed to pretend that pink lemonade came from anything organic: one writer in 1872 concluded that only “a possible purchaser with hereditary proclivities to insanity may be deluded into the idea that strawberries enter into the composition of the potable.” 


About


Betsy Golden Kellem is a scholar of the unusual. A historian and media attorney, she has written for The Atlantic, Vanity Fair, Atlas Obscura, The Washington Post and Slate, and serves on the board of the Barnum Museum in Bridgeport, Connecticut. She blogs at Drinks With Dead People, and is at work on a book about remarkable performing women.

Food Identity Standards and Recipes as Legislation

By Clare Gordon Bettencourt 

In 1933, the United States Food and Drug Administration (FDA) organized an exhibit that came to be known as the Chamber of Horrors. The horrors on display were examples of packaging intended to deceive consumers. The FDA organized the exhibit to call attention to the pervasiveness of dishonest dealings in the food marketplace, a marketplace that the FDA was ostensibly in charge of regulating. Despite the passage of the Pure Food and Drug Act of 1906 after the publication of Upton Sinclair’s muckraking sensation The Jungle (and decades of organizing by grassroots campaigners), the FDA argued that the law offered inadequate regulatory power. 

Five years later, after another watershed public health crisis captured public attention, regulators repealed the Pure Food and Drug Act of 1906 and replaced it with the Food, Drug and Cosmetic Act of 1938. As a part of this overhaul, lawmakers looked to recipes as a new way to regulate food purity. 

In the process of evaluating why the Pure Food and Drug Act had failed, some believed that the 1906 law had been too negative by focusing on regulating adulteration rather than defining purity. The Consumers’ Guide newsletter of July 1938 explained:  “it named certain practices as taboo, but did not list the affirmative requirements of honesty and safety in the merchandising of food and drug products.”[1] One way the framers of the new law sought to balance the carrot with the stick was through a new form of legislative “recipes” called the food identity standard provision. 

The provision states: 

‘Whenever in the judgement of the Secretary such action will promote honesty and fair dealing in the interest of consumers he shall promulgate regulations fixing and establishing for any food under its common or usual name so far as practicable, a reasonable definition and standard of identity, a reasonable standard of quality and/or reasonable standards or fill of container.’[2]

In short, this provision grants the FDA commissioner the power to create a grade of quality, standardize packaging fill, or establish a recipe (of sorts) for a commonly recognized food. With this new power, the FDA began writing standards detailing the permitted ingredients and production methods. In the first years, the FDA wrote standards for canned fruits and vegetables, jam, and a variety of egg and milk foods. 

The earliest food standards followed a format similar to a recipe a home cook might have used at the time. A good example of this is the canned pea standard enacted in 1940:

Pea standard published in the US Code of Federal Regulations, 1940

Though the standard contains some technical language like the scientific names for the acceptable pea varieties, and the option to include ingredients like dextrose and artificial coloring that home cooks may not have had in their pantries, for the most part the ingredients and method of this standard would have likely made sense to a home cook in 1940; it aligned with common home-canning practices.

 

“Don’t let pretty labels on cans mislead you, but learn the difference between grades and the relative economy of buying larger instead of small cans. The Pure Food Law requires packers to state exact quantity and quality of canned products, so take advantage of this information and buy only after thorough inspection of labels.” US Office for Emergency Management, 1942 Image Courtesy the Library of Congress.

The recipe format is significant because it suggests a radical and somewhat romantic belief that national food regulations could be based on home cookery. The standardization process also suggests that one single standard could be established that would align with the expectations of consumers across backgrounds, regions, and socioeconomic categories. Despite the innovation of detailing exactly what made a food “pure”, the recipe format operated under the assumption that industrial food production and home food production were analogous. While this approach was possible for foods like canned peas, new processed foods that did not exist outside of industrial preparations (like pasteurized prepared cheese food product), particularly in the postwar period, would go on to test how standards were written, and whether a recipe format continued to be applicable. Since the implementation of the Food, Drug and Cosmetic Act, the FDA has created more than 300 standards of identity. While the recipe format has changed since 1938, the process demonstrates the centrality of recipes to state-level notions of purity, identity, and integrity. 

 

[1] Agricultural Adjustment Administration, “Consumers’ Guide”, Volume V Number 6, July 1938

[2] 34 Stat. 768 (1938) http://constitution.org/uslaw/sal/052_statutes_at_large.pdf

Meals on Wheels: The “Kitchen Cars” and American Recipes for the Postwar Japanese Diet

By Nathan Hopson

From 1956 to 1960, the USDA Foreign Agricultural Service (FAS) sponsored a fleet of food demonstration buses in Japan (“kitchen cars”) to improve national nutrition and fuel the nation’s economic recovery with more “modern” and “rational” cooking methods and, most importantly, ingredients (i.e. American agricultural surpluses: wheat, corn, soy, and to a lesser extent meat, dairy, etc.) The concept was first floated to the US by Dr. Ōiso Toshio, chief of the health ministry’s nutrition section, 1953-1963. Along with the school lunch program instituted under the US occupation, the kitchen cars became one of the most important tools for marketing American farm products in Japan. The school lunch program, centered on bread and (reconstituted skim) milk until the 1970s, taught young Japanese new tastes. The kitchen cars taught their mothers to reproduce those flavors at home.

The initial fleet of a dozen buses, operated by the Japan Nutrition Association (a semiprivate organ of the health ministry), reached over two million people in towns, villages, and apartment blocks across Japan. The nutritionists staffing the buses put their professional imprimatur on the many novel foods they demonstrated, and distributed samples, nutritional pamphlets, and the day’s recipes to their audiences of mostly housewives. The kitchen cars were wildly popular. When US funding expired, local Japanese governments built their own to meet public demand; the number exceeded 100 by the end of the 1960s. Though it is difficult (impossible?) to quantify, the kitchen cars contributed in subtle but profound ways to transforming the postwar Japanese diet.

Despite their popularity at the time, today the kitchen cars are mostly forgotten. When they are remembered, it is mostly for destroying “traditional” Japanese dietary patterns and contributing to the “Westernization” of the diet during the period of high economic growth. This backlash stems in part from the fact that American financing was hidden not just from the public, but also from all those who staffed or assisted with the kitchen cars. Still, in the short run, these buses were a win-win for the US and Japan. America’s Cold War “Food for Peace” campaign put agricultural surplus to work supporting a critical ally, and Japan received enormous amounts of free or cheap food and generous development loans.

Figure 1: Kitchen car demonstration in rural Aomori, year unknown (probably 1950s). Courtesy of the Aomori Prefectural Museum.

The photo above shows a typical scene from a day in the life of the kitchen car. The audience crowds around the back of bus, which opens up like a thrust stage for the nutritionists to perform upon. The gathered women listen intently, some taking notes. The kitchen installed in the rear of the bus is the state-of-the-art chrome and gadgetry emblematic of the new postwar “bright life” of happy consumerism. The nutritionists in their white lab coats bring the authority of science. The foods they are preparing may not seem like the stuff of American farm surplus propaganda, but as Ōiso himself observed, “Propaganda is truly effective when people don’t notice it.”[1] To wit, the noodles are most likely soba: buckwheat mixed with (American) wheat. Even subtler is the use of sautéing, undoubtedly in (American) corn or soy oil. This kind of gradualist approach, expressed in slogans such as “Flour-based food once a day,” helps explain both why nobody suspected American involvement and why the kitchen cars were so popular and effective.

Few detailed records of 1950s’ kitchen car menus remain, but those that do are consistent with accounts from the 1960s. A list of favorites from mid-decade Okayama prefecture includes milk donuts, udon stew, sautéed amaranth leaves with liver, fried meat and vegetables with ketchup, vegetable cream soup, fried soybean fritters, chicken and peanuts in tomato sauce, bok choy with peanuts and mushrooms, and cheese sponge cake. Roughly simultaneously, the prefecture’s public health center sponsored competitions for original, tasty, nutritious, economical foods (about ¥20 each) using ingredients like soy, skim milk, and flour. Winners included vegetable omelets, fried tofu-wrapped sardines, fried sardine balls, and mysterious entries such as “nutritional bread” and “nutritional fried dumplings.”

These lists lend credence to the remarks of Richard Baum, Ōiso’s initial American collaborator. In a 1978 documentary, Baum expressed immense satisfaction at the kitchen cars’ success. As he explained, “the housewives would come out and gather around and learn how to make different wheat foods. And then they would get to sample the wheat foods. And they found these very delicious and so they would say ‘Oishii desu. Mō sukoshi’ [This is delicious. A little more, please].”[2]


[1] Quoted in Takashima Teruyuki, Amerika komugi senryaku: Nihon shinkō (Ie no Hikari Kyōkai, 1979), 106.

[2] Quoted in Takashima Teruyuki, Shokutaku no kage no seijōki: kome to mugi no sengoshi (NHK, 1978).


This post is part four in an ongoing series by Hopson on the history of nutrition in modern Japan. You can read his previous post here. This entry is based on his article “Ingrained Habits: The ‘Kitchen Cars’ and the Transformation of Postwar Japanese Diet and Identity.” Food, Culture & Society, November 2020.

Christmas Recipes in Early Modern Barcelona

Marta Manzanares Mileo

In 1786, Rafael d’Amat i de Cortada, a member of Catalan nobility known as Baron of Maldà, described the Christmas holiday in his memoirs, noting that: “All sorts of torrons are sold in confectionery shops at Christmas, and eaten as dessert at the table of gentlemen as well as many artisans and other people”[1]. 


Tomás Hiepes, Sweetmeats and Dried Fruit on a Table, ca.1600–1635, Prado Museum. Image Bank ©Museo Nacional del Prado.

During Christmas time, professional confectioners fully engaged in the making of the quintessential Christmas dessert: the torró or turrón. The traditional Torró is a confection made of honey and/or sugar syrup, beaten egg whites, roasted nuts — mainly almonds or hazelnuts — covered with wafer paper and cut into rectangular bars. This combination of ingredients brought together Arab confectionery methods with Iberian ingredients, which shows the intercultural culinary traditions in early modern Spain.

 

One of the earliest recipes of torró written in Catalan is the recipe for Torrons d’avelanes, or a hazelnut nougat, which is located in the 14th century manuscript recipe book titled Llibre de totes maneres de confits (Book of the methods of making confections) in the Rare Book and Manuscript Library at University of Barcelona. According to the preface of this book, all these recipes were provided by many “notable especiers”, the medieval sellers of spices and sugary food. [2]

Recipes for turrón can be also found in the book Los quarto libros del arte de la confitería (Four Volumes on the Art of Confectionery) by the Toledan confectioner Miguel de Baeza (Alcalá de Henares, 1592), the earliest print confectioner book in early modern Spain. Baeza offers two different recipes for turrón: turrón fino (Fine Nougat), a ground roasted almond nougat, and the recipe for turrón entrefino (Common Nougat) made of roasted pine nuts.

Unlike other food recipes, confectionery formulas clearly specify the amount of ingredients as well as the ‘degree’ or temperature of sugar or honey syrup, as being fundamental criteria to obtain good results. Confectioners recognized the correct degree for each confection by the visual and tactile signs given by the boiling honey or sugar syrups. In the recipe Del turrón fino (Of Fine Nougat), Baeza instructed to test the degree of honey syrup as follows:

Take a bowl or a casserole pot and a bit of cool, clear water, and you will dip your finger into the water; and then you will dip your finger into the honey, and look it crumbles and then it is good.

The numerous references to the confectioner’s workshop and journeymen suggest that the Arte de confitería would have been intended for professional confectioners. Only two original copies are known to date, located in the Bibliothèque Nationale de France and in the library of the monastery of El Escorial (Madrid). Strikingly, a third handwritten copy of Baeza’s work can be found as part of the manuscript notebook of Melcior Palau, a Catalan confectioner who lived and worked in Barcelona during the early seventeenth century.

Front page of the manuscript copy of Los cuatro libros de arte de confitería by Miguel de Baeza. Biblioteca de la Universitat de Barcelona (BUB), ms. 62, f. 53r. Biblioteca Patrimonial Digital de la Universitat de Barcelona.

 

From 1562, the members of the College of Druggists and Confectioners of Barcelona (Col·legi de droguers i confiters de Barcelona) were the main suppliers of torrons in the city. They were entitled to exercise as druggists, dispensing drugs, spices and other colonial commodities, as well as confectioners, making and selling sweets. The rich archives of Catalonia have revealed an unusually high number of confectionery books belonged to professional confectioners, in which they collected and recorded a wide range of sweets recipes. 

As regards Melcior Palau’s handbook, it contains an additional recipe for torró titled Per fer torons de amella (To make almond nougat). The annotations following this last recipe make clear that it was added by another reader, specifically Gaspar Arnau, the apprentice of the confectioner Melcior Palau. Here, the apprentice Arnau limited himself to indicate the quantities of honey and nuts.

BUB, ms. 62, f. 43v. Biblioteca Patrimonial Digital de la Universitat de Barcelona.

Palau’s confectionery book suggests handwritten copies of the print Arte de confitería could have encouraged a larger spread among professional confectioners during the seventeenth century. Furthermore, the multiple handwritings and annotations contained in this handbook show a wide circulation across generations of guild members. The exceptionality of Catalan confectioner books raises some questions about the extent to which similar manuscript recipe collections might be used in the acquisition and transmission of craft knowledge in other European urban contexts, alternative to oral transmission and print culture.

Bon Nadal! Merry Christmas!

Footnotes:

[1] AMAT i de CORTADA, Rafel d´, Baró de Maldà, Calaix de Sastre (Barcelona: Curial, 1987), vol. I.

[2] FARAUDO de Saint-Germain, Luís, “Libre de totes maneres de confits. Un tratado cuatrocentista de arte de dulcería”, Boletín de la Real Academia de Buenas Letras de Barcelona, XIX (1946), p.106.