Last Monday the Food Standards Agency (FSA) in the UK launched the ‘go for gold’ campaign to promote awareness in the kitchen when cooking foods at high temperatures. Results of a study conducted on mice showed how foods with a high content of acrylamide can be related to cancer. Acrylamide is a chemical that is generated in foods exposed for long time at high temperatures. However, acrylamide is also responsible for turning foods from their original colour to different shades of gold, brown, dark-brown and black. Hence the title of the FSA campaign – ‘go for gold’. The more overcooked a food is, the highest its acrylamide content. Two of the major ingredients at risk are bread and potatoes, mostly because they are particularly tasty when very well roasted, and because acrylamide is heavily present in starchy foods. Given the love that Brits have for these ingredients, the news was not well welcomed by the British public (see the comment section of this article).
Medical anxieties of overcooking bread, or food in general, were very common in the pre-modern period as well. Today’s ‘go for gold’ campaign attempts to establish a rule for cooking that is based on shadowy visual indications rather than on specific and replicable instructions, and this is not something new. In fact, what ‘gold’ means is quite blurry and remains very much open to interpretation. Surprisingly, the FSA did not provide any visual guide to follow in order to reach the healthiest cooking point. Acrylamide develops in foods heated to temperatures above 120 C°; however, these kinds of temperatures are not as easy to monitor at home as in professional kitchens. This week’s furor over burnt toast and the FSA’s attitude in offering medical advice to laymen has particularly interested me. As an early modern historian working on how medical knowledge and food consumption crossed paths in the household (England and Italy, 1500-1650), I engage a lot with health regimens and cookery books.
Health regimens were supposed to be manuals of good health for non-specialists and were written in vernacular. The authors wrote instructions that noticeably recall FSA’s ‘go for gold’. For example, in the Castel of Helth (1534), a best seller published at least 14 times between 1534 and 1610, Sir Thomas Elyot (1490? – 1546), diplomat and scholar, offered instructions to make the most ‘wholesome bread’. The dough had to rise sufficiently and it had to be ‘moderately baked’. Clearly, Elyot knew nothing about acrylamide. He was much more worried about the humoral imbalance that either overcooked or undercooked bread brought to the body. Overcooked bread brought hotness, and would have dried up the body. Conversely, eating undercooked bread made the complexion of the person lean towards a cold and moist humoral (im)balance.
The Galenic and Hippocratic corpus of medical knowledge, based on the humoral theory, was the pillar on which early modern medicine was based upon. The body was in good health when the four humors (blood, phlegm, choler and melancholy) were balanced, defining so the four complexions of the body (sanguine, phlegmatic, choleric and melancholic respectively). The humors were constantly altered by food, where each ingredient was either cold or hot, and dry or moist. A different science from today altogether, but science nonetheless. Elyot and other early modern authors wrote different things for different reasons but their attitude towards cooking times and procedures is the same adopted by the FSA to engage with a public that knows more of bread and potatoes than medicine.
The ‘go for gold’ campaign made the news – it was even discussed on Good Morning Britain and the NHS has endorsed the advice. The campaign has also triggered a powerful and intense public reaction. Many didn’t like it. On the website of The Telegraph newspaper, the comment section quickly filled up with bitter reactions and sceptical criticisms. Some questioned the scientific findings while others protested against conducting experiments on animals to reach a human-related conclusion. However, one of the most common arguments was that this scientific recommendation, along with this kind of scientific research, should not be taken too seriously because nothing bad ever came out of well roasted potatoes and dark-brown toasts. People felt offended – for lack of a better word – because someone told them to avoid a food and a specific cooking procedure that for Brits are vital and deeply embedded in their modern food traditions. However, both health regimens from the sixteenth century, which carried a tradition much older than them, and today’s medical advice on food share this dependence on the cook’s interpretation and, more important, personal will. Perhaps, the vagueness embedded in the need to simplify the scientific notion is the reason behind its rejection in the first place. It’s much easier to go for a dark brown, tasty and deliciously over-toasted slice of bread, and accepting the damage that this choice brings, rather than having to work out the perfectly healthy cooking point and leaving so taste and traditions behind.
 Thomas Elyot Sir, The Castel of Helth (London: Thomas Berthelet, 1539), fol. D5r.
Giovanni Pozzetti is a PhD candidate at the University of Leeds (UK). His research looks at the reception and assimilation of Galenic medicine in the early modern household between Italy and England.